The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers, thought-provoking breakout sessions, light refreshments, and lectures from experts in the community. Join expert speaker Kasey Hults and woman owned business speaker Aiyana Ehrman, Co-Owner of Imagine Goods, as they discuss brand storytelling. Storytelling is an art, and learning to do it well on social media and in your marketing will help you develop a compelling brand that your target audience will rally around. Those who tell good stories communicate more clearly; write better books, blogs, and articles; give better speeches, and are chosen as leaders. In this workshop, presenters will address the key components of every strong story structure, help you begin developing your brand’s story, and give you some guidelines on content.